On-site Workshops
Workshops Overview
"Our workshops help technical professionals engage with customers with confidence and impact. Choose the session that best fits your situation."
Introduction workshop – Customer‑focused working without sales tricks
For whom: Technical professionals who want to build more confidence in customer interactions.
What you will learn:
- Discover that true customer focus is about understanding, not ‘selling’.
- Recognise your own strengths in conversations and build trust step by step
Set up: - Morning: gain insight into what sales truly is and uncover your hidden strengths.
- Afternoon: practical steps towards a customer‑focused mindset and a personal action plan.
Result: - More confidence in commercial conversations, without losing your personal style.
- Awareness of opportunities in everyday practice.
Workshop 1 – Effective communication techniques in customer contact
Title: From listening to leading
For whom: Anyone who engages in customer conversations, even without a sales background.
What you will learn:
- LSD method: listening, summarising and probing.
- Asking open questions and handling silence.
Set up: - Morning: theory and techniques.
- Afternoon: practising realistic customer conversations and role‑plays.
Result: - More confidence in conversations.
- Practical tools for effective communication.
Workshop 2 – Account plans that work
Title: From customer insight to action
For whom: Professionals who want to get more out of their customer relationships
What you will learn:
- Creating a simple, practical account plan.
- From insight to concrete actions and goals.
Set up: - Analysis of the customer relationship.
- Setting 2–3 realistic goals and an action plan.
Result: - A directly applicable plan.
- More focus and ownership in customer development.
Workshop 3 – Dealing with resistance
Title: Using resistance as an entry point
For whom: Anyone in customer-facing roles who encounters ‘no’ or critical questions.
What you will learn:
- Recognising resistance and the underlying signals.
- Techniques to respond calmly and effectively.
Set up: - Theory on types of resistance.
- Exercises and simulations with challenging conversations.
Result: - More confidence in challenging situations.
- Turning resistance into opportunities.
More
Mission &
Vision
Mission
EZ (easy) sales in a complex market
Vision
Building sustainable customer relationships through genuine connection.
What others are saying about Evelien:
“Evelien has been an outstanding business contact for me, someone I could collaborate with quickly and effectively. She connects easily with students and has therefore contributed successfully for many years to an international Life Sciences study program.”
Ivo Horn
Owner Picamed
“Evelien is results-driven and has a strong customer focus. She understands client needs and effectively translates them into internal business actions, ensuring both the customer and the company are optimally served. Evelien knows how to motivate people and is a true team player.”
Ludo Wierckx
Key account manager bij Beckman Coulter Diagnostics
“Evelien is a real connector. She has a strong intrinsic motivation and knows perfectly how to balance the interests of both the client and the company. With this approach, she builds a lot of trust and creates lasting relationships. Evelien has proven to be able to grow accounts significantly. In addition, she is a valued colleague who inspires, trains and coaches others with her experience and expertise.”
Patrick Koning
Brand Manager Neurology at Abbvie
“Evelien is a fantastic colleague you can rely on and trust. Hardworking, proactive, knowledgeable, entrepreneurial, and an absolute pleasure to work with. In short, a truly valuable team member.”
Marthje Timmermans
Creatieve brein van Jewels by Marthje
