From lab to customer
My name is Evelien Zeinstra, and I help professionals and teams in the Life Sciences and Biotech sector become more confident and authentic in their customer interactions.
Drawing on my background in the lab, in sales, and in theatre, I work with hands-on workshops and realistic conversation simulations. In addition, I am engaged as a training actor and sparring partner by trainers who want to deepen their programmes with lifelike role-plays.
Let's make it EZ (easy).
EZ not only reflects my initials, but also my approach. Sales doesn’t have to be difficult or forced. In fact, you’re often already doing it naturally in everyday life. In a safe and interactive setting, you explore how to recognise, use and strengthen your own communication style. Through realistic scenarios, playful exercises and direct feedback, you learn how to create impact with confidence, in a way that feels authentic to you.
I am happy to engage with you to discover what we can do for each other.
Experience in Life Sciences and Sales
"With my extensive experience in sales, training and personal coaching, I help professionals and companies in the Life Sciences sector grow successfully by building authentic customer relationships and realising their full potential."
Commercial training and coaching from Lab to Customer
With my experience as an analyst and senior account manager in life sciences, I help professionals make the transition from lab to customer. My training courses and workshops offer practical tools and insights to authentically build strong, long-term customer relationships. Together, we work on taking your commercial skills to the next level.
Performance Training: Practical Sales and Communication Training
In Life Sciences, successful sales is not just about product knowledge, but above all about effective communication and building trust. Many professionals in this sector have a laboratory background and experience a barrier when it comes to commercial contact. Traditional sales training often does not fit well with the technical and substantive nature of this market.
Consultancy for startups and sales (support) departments.
On a selective basis, I help startups and new teams in life sciences, among others, with tailor-made advice on setting up and supporting sales and support departments. I also offer assistance in implementing a (new) CRM system.
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Mission &
Vision
Mission
EZ (easy) sales in a complex market
My mission is to help life sciences professionals grow through hands-on training and coaching. With my experience in both lab and sales, I offer unique insights that match the specific challenges of this sector. In this way, I bridge the gap between content expertise and customer-focused success.
Vision
Training from the inside out, from lab to customer.
I see a future in which life sciences professionals grow from substantive experts to powerful discussion partners. By training and guiding them, I lay the foundation for lasting customer relationships and successful cooperation between science and commerce.
What others are saying about Evelien:
“Evelien's training has given me insight into how to approach customers from a sales-oriented angle.”.
Sanne Wouters- Savelberg
Pathology Molecular & Mortuary team head
“Evelien recognises your potential and inspires personal growth with lasting impact.”
Etiënne van Winkel
Service Manager Digital Care
Patrick Koning
Brand Manager Neurology at Abbvie
“I enjoyed working with Evelien as a teacher: students were always enthusiastic about her.
Ivo Horn
Owner Picamed
